When Excelsior Brewing Co. wanted to boost weekend foot traffic, Papa Drew’s Kitchen rolled in with a full soul food and Cajun lineup built to pair with their craft beers. We anchored the taproom patio every Saturday for eight weeks, serving crowds hungry for something bold.
Our menu leaned into crowd favorites: blackened catfish po’boys, red beans and rice, and jambalaya loaded with andouille sausage. Each dish was plated fast so guests spent less time waiting and more time enjoying the taproom.
We posted daily location updates across Instagram and Facebook so regulars always knew when the truck was parked. The result was consistent sellouts and a growing base of repeat customers who followed us from stop to stop.
By the final weekend, the brewery reported their highest patio sales of the season. It was a perfect example of how good beer and real Southern comfort food bring a community together.
Client: Excelsior Brewing Co.